Hamburg/Berlin, February 2026 - The mark club tags, specialist for high-quality and personalized golf accessories, and HEMMY'S, a renowned provider of premium cigars with Caribbean origins and Berlin roots, are entering into a strategic cooperation. The aim of the partnership is to jointly establish the HEMMY'S brand in the golfing environment and to expand the product range in the B2B and B2C sectors of the clubtags shops.
Cooperation in the spirit of quality, lifestyle and responsible enjoyment
The collaboration was agreed upon in Berlin in February 2026 between Martin Fels (Managing Director of clubtags) and Hemmy Garcia (owner of HEMMY'S). In constructive discussions, both entrepreneurs were convinced of their strong identification with their respective markets and their shared values regarding quality, authenticity, and customer focus. The cooperation is based on mutual respect, entrepreneurial affinity, and the shared vision of developing and distributing products that offer both functional benefits and emotional added value.
"Golf is about concentration, strategy, and patience – cigars represent craftsmanship, time, and enjoyment. These values harmonize to create a first-class lifestyle offering for the discerning golfer.“,” Fels describes the strategic intention of the cooperation.
HEMMY'S – Cigars from Caribbean tradition
HEMMY'S was founded by Hemmy Garcia, who acquired his expertise in cigars in Cuba and later expanded it internationally. Today, HEMMY'S imports a large portion of its cigars from the... Dominican Republic, one of the world's leading regions of origin for premium tobacco. The products stand for artisanal precision, distinctive aromas, and a clear positioning between tradition and contemporary enjoyment.
Product highlight in focus: Linea Secreta – Petit Lancero
To kick off the collaboration, the clubtags shop is focusing on a first product from HEMMY'S' exclusive "Linea Secreta": the Petit LanceroThis format is characterized by a slim, elegant profile, balanced aroma and controlled burn – qualities that are particularly suitable for golf events and sophisticated moments of enjoyment after the round.
"With the Petit Lancero, we've set a clear entry point – for beginners as well as experienced aficionados. This cigar combines accessibility with character and perfectly complements the golfing experience.“,” said Garcia.
Expansion of the product portfolio for clubs and entrepreneurs
Beyond the integration in the clubtags shop, the partnership opens up further business opportunities:
- B2B sourcing options for golf clubs: Clubs can order HEMMY'S cigars specifically for their restaurants, clubhouses and pro shops from clubtags.
- Exclusive lifestyle products: In addition to cigars, the product range will in future offer suitable accessories such as personalized cigar cases and gift ideas for tournaments, events and hospitality programs.
- Joint brand presence: Through targeted communication and joint storytelling, both brands are strengthened and brought to life in the golf context.
outlook
The merger of clubtags and HEMMY'S opens up a new segment in B2B golf merchandise: cigars as a premium lifestyle product with a focus on enjoyment, quality, and emotional customer loyalty. This collaboration exemplifies the further development of the clubtags product range and the use of complementary brand strengths to create added value for golf clubs, members, and golfers of all skill levels.
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